Google AdSense has, to no small degree, revolutionised the independent web publishing business since the debut of a contextually-driven search results syndication program.
 
Investing in Google's content analysis technology, AdSense possesses the ability to target advertising content by contextaul relevance. By doing so, the system not only provides advertising content that fails to detract from one's own site, but which is also more likely to attract above-average response rates by appealing to a visitor's own topical interests.
 
Further to this, AdSense offers the ability for publishers to select their own colour scheme associated with the ads, so as to better integrate the creatives into one's content. Publishers are presented with a revenue-share earnings model and detailed, customisable online reporting. Payments are issued monthly, on a NET30 basis, whenever a publisher's earnings have exceeded the $100 minimum payment threshold.
 
AdSense presently supports 468x60 banners, 120x600 skyscrapers, 300x250 in-line rectangles and 728x90 leaderboard ads.
 
Net-Ads Verdict: Highly recommended.