Online Advertising Articles
(March 2001)

The Relationship Is the Brand: But Don't Tell Investors

Just when Merrill Lynch's famed investment analyst Henry Blodget finally weighs in with a positive assessment of online advertising's future, Goldman Sachs knocks the wind out of an industry just beginning to breathe a sigh of relief, launching its "Internet New Media" sector coverage with a blistering account of how "issues due to the limited effectiveness of online advertising will offset the gains from a better economic outlook."