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Online Advertising Articles
(June 2001)
Engage Reaches Second Largest Web Audience Based on comScore Reports
(BUSINESS WIRE)--June 4, 2001-- Engage, Inc.
(Nasdaq:ENGA), a leading enterprise marketing software and interactive
media company, today announced results from a recent audience
measurement study showing that the Engage Media Network has the second
broadest reach on the Internet. Engage's audience is exceeded only by
Microsoft Corporation's network of sites.
The April 2001 study conducted by comScore revealed that Engage
reaches 72 percent of all U.S. Internet users. When compared with data
from comScore's regular netScore report from the same month, Engage's
unique visitors surpassed Yahoo! Inc (including GeoCities and its
other online properties), AOL Time Warner, Inc. (including all the
Time Warner Web properties), and Terra Lycos, S.A. The study also
suggests Engage is the number one ranking online advertising network,
exceeding DoubleClick's previously announced comScore reach of 68
percent.
"Engage has a broader reach than even some of the best known sites
on the Internet and offers marketers a tremendous value for their
advertising dollar," said Tony Nuzzo, CEO Engage. "With nearly three
quarters of all U.S. Internet traffic passing through our network each
month, marketers who choose Engage can be confident they will
effectively reach their target audience."
The following table represents data assembled from comScore's
April netScore Property Report as well as from a customized Engage
report conducted by comScore during the month of April.
Property(1) U.S. Worldwide U.S.
Unique Unique % Reach(3)
Users Users
(000)(2) (000)(2)
Microsoft Corp. 96,559 218,264 73%
Engage Media
Network (4&5) 95,791 208,721 72%
Yahoo! Inc. 91,482 197,295 69%
AOL Time Warner 83,015 153,527 63%
Terra Lycos S.A. 55,675 129,086 42%
At Home Corporation 43,349 82,390 33%
InfoSpace 33,591 67,408 25%
Primedia 31,777 64,755 24%
Walt Disney
Internet Group 29,268 45,393 22%
CNET Networks, Inc. 27,910 64,667 21%
- (1) Property: An aggregate of websites that are all controlled by
a larger entity; the controlling entity must have at least a 50%
ownership in the website for the website to be included in the
aggregation
- (2) Unique Users (000): An unduplicated count of all individually
identified machines that made a visit to a selected domain during a
given analysis period
- (3) % Reach: An unduplicated count of all individually identified
machines that made a visit to a selected domain during a given
analysis period calculated as a percentage
- (4) Ad Network: A group of domains for which an ad serving entity
has entered into a contractual relationship primarily to serve online
advertising
- (5) Unique users and reach based on custom analysis report for
Engage of Engage Media Network (April 2001)
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