Written by Joshua Smith

June 5, 2001 — Be Free, Inc. (Nasdaq: BFRE), a leading provider of online marketing services, has today announced that it has recently snared several high-profile customer relationships. Business.com and Nicorette® are just a few of the industry-leading brands recently choosing Be Free to manage and track online marketing partnerships - ranging from strategic partnerships and affiliates to hybrid marketing and sponsorship deals.

"More and more companies are realizing the importance of partner marketing and performance-based marketing deals," said Gordon Hoffstein, chairman and CEO of Be Free, Inc. "Partner marketing is an integral part of any online marketing program, and it is crucial to have a trusted third-party provider to build, track and manage this strategic channel. This is why leading companies like Business.com and GlaxoSmithKline Consumer Healthcare continue to turn to Be Free and its proven BFAST service to power these cost-effective marketing programs."

"We have just launched a partner marketing program using Be Free's BFAST partner marketing service," said Jeffrey Godish, director of eMarketing at GlaxoSmithKline Consumer Heathcare. "We are just getting started, but we have high expectations for success and plan to cost-effectively generate significant high-quality traffic to our Nicorette and NicoDermCQ web sites through the program."

Other major names to sign on with Be Free recently include JPR Capital, Seagate RSS, PlanetServices, SmartBargains.com and Ulta.com.